WHAT’S THE POINT OF HAVING A LOGO[comma] IF THE WORLD IS YOURS[question mark]
A LOGO SHOWS WHERE YOU BELONG[point] OR WHERE YOU DON’T[point] ONE LOOK IS ENOUGH[point] THE DECISION IS MADE[point] IDENTITY IS NOT FIXED HERE[point] IT CAN APPEAR[point] OR DISAPPEAR[point] INSTEAD OF A FIXED SIGN[comma] THERE ARE TAPES[point] THEY CAN BE ADDED[point] OR REMOVED[point] VISIBILITY BECOMES A CHOICE[point]
A LOGO CLASSIFIES[point] IT MAKES YOU READABLE[point] BEFORE YOU SPEAK[point] IT DECIDES[point] HOW YOU ARE SEEN[point] — THIS SYSTEM IS NOT FOLLOWED[point] IT IS SHIFTED[point] — THE TAPES DON’T STAY[point] THEY APPEAR[point] AND DISAPPEAR AGAIN[point] — NO FIXED FORM[point] NO PERMANENT MARK[point] NO ASSIGNED IDENTITY[point] — IDENTIFICATION IS OPTIONAL[point]
IDENTITY IS TREATED LIKE OWNERSHIP[point] LIKE SOMETHING YOU HAVE[point] OR DEFEND[point] — A SYMBOL CAN PROTECT[point] BUT IT ALSO CREATES BORDERS[point] IT DECIDES[point] WHO BELONGS[point] AND WHO DOESN’T[point] — HERE[comma] THE PERSON COMES BEFORE THE SYMBOL[point] — THE TAPE IS NOT A LOGO[point] IT IS A TRACE[point] — AND IT REMAINS[comma] EVEN WHEN IT DISAPPEARS[point]
